Established on 6 May 1994, SAFRA Radio envisions being a leading radio broadcaster in music, defense-related information and sports.
SAFRA Radio’s Mission :
– Strengthen bonds among NSmen, NSFs & Regulars
– Enhance commitment towards the defence of Singapore
The two stations under the wings of SAFRA Radio, 88.3Jia FM and Power 98FM, garnered a combined listenership of more than 400,000 listeners according to the Nielsen Radio Diary Survey 2015, among those aged 15 years and above.
88.3Jia FM is the only bilingual station in Singapore that plays both Mandarin and English all-time favorite ballads from the 1980s to current hits. 88.3Jia FM has since built a strong and loyal following with the 25 to 44-year-olds. The unique blend of 88.3Jia FM caters to the changing lifestyle of Singaporeans who are increasingly conversant in both Mandarin and English.
The station engages its listeners through various activities such as food tasting, travel and outdoor broadcasts. 88.3Jia FM also engages its listeners online through its mobile app, Facebook, Twitter, Rings.TV, WhatsApp and its very own website www.883jia.com.sg.
Power 98FM is a dynamic 24-hour English lifestyle radio station that plays more of the songs you love from the 1980s to today’s hits. Power 98FM targets the fun-loving working adults age 25 to 45-year-olds and strives to offer the best in a variety of lifestyle content – travel, food, movies, sports and more.
The station engages its listeners through on-site activities like “PowerActive” and “Make-A-Date with Power”. Power 98FM will also send a listener and a partner to an overseas experience under the “Around the World with Power 98FM” campaign. Online engagements include Facebook, Twitter, its very own mobile app, Whatsapp and website www.power98.com.sg